May Sales Data Shows Strong Cannabis Market Growth in El Paso Border Region
El Paso, TX — June 2025 — The latest sales data for May reveal continued momentum in the cannabis market across the El Paso border region, with dispensaries in Sunland Park, Santa Teresa, and Chaparral reporting strong sales figures. The numbers reflect an active consumer base driven by the growing recreational market and a steady medical cannabis community, highlighting the area's unique position as a gateway between Texas and New Mexico's legal cannabis landscape.
| Name | Address | Adult-Use Sales | Medical Sales | Total Sales | City | Licensee |
|---|---|---|---|---|---|---|
| Dark Matter | 1615 Appaloosa Dr | $1,143,420.62 | $44,173.67 | $1,187,594.29 | Sunland Park | CHADCOR HOLDINGS NM, LLC |
| Field of Dreams | 159 Sunland Park Dr | $1,145,066.23 | $9,061.83 | $1,154,128.06 | Sunland Park | FIELDS OF DREAMS - SUNLAND PARK RETAIL |
| Mango Cannabis | 1051 McNutt Rd | $828,887.90 | $33,482.14 | $862,370.05 | Sunland Park | SUNLAND MCNUTT GROUP LLC - MCNUTT RD RETAIL |
| Cookies | 1500 Appaloosa St Suite B | $642,556.56 | $45,962.98 | $688,519.54 | Sunland Park | BLUE WHALE SUNLAND - APPALOOSA ST RETAIL |
| Green Therapy | 460 County Line Drive, Space F | $382,479.41 | $25,697.54 | $408,176.95 | Chaparral | GREEN THERAPY DISPENSARY, LLC |
Sunland Park Leads with Robust Recreational Demand
Sunland Park remains the powerhouse of the region’s cannabis industry, hosting a majority of the highest-grossing dispensaries in May. Notably, Dark Matter and Field of Dreams emerged as top sellers, reporting total sales exceeding $1.15 million each.
- Dark Matter recorded $1,187,594 in total sales, with adult-use cannabis making up over $1.14 million, signaling a strong recreational market presence.
- Field of Dreams followed closely with $1,154,128 in total sales, with adult-use sales accounting for the vast majority.
- Mango Cannabis rounded out the top tier with $862,370 in total sales, reinforcing Sunland Park’s dominance.
These figures underscore the critical role of Sunland Park dispensaries in serving both local residents and Texas consumers crossing the border for legal cannabis products.
Medical Sales Maintain a Steady Presence
While adult-use cannabis sales overwhelmingly lead the market, medical cannabis continues to play an important role, particularly in areas like Chaparral. The Green Therapy Dispensary in Chaparral posted total sales of $408,176, including approximately $25,700 from medical cannabis sales. This blend of recreational and medical clientele highlights a diverse market adapting to evolving consumer needs.
Other licensees across Sunland Park and Santa Teresa also maintain consistent medical sales figures, showing the ongoing importance of New Mexico’s medical cannabis program despite the surge in adult-use demand.
Market Distribution and Licensee Overview
The May data highlights a competitive market concentrated in a handful of licensees with strong brand presence and strategic locations near the Texas border. Many dispensaries operate under larger corporate holdings, such as CHADCOR HOLDINGS NM, LLC (Dark Matter), leveraging scale and operational efficiency.
Emerging Trends and Future Outlook
- Cross-border demand: El Paso-area dispensaries benefit from Texas’s cannabis prohibition, attracting a steady influx of recreational consumers seeking legal products just minutes from the state line.
- Market maturation: As dispensaries build brand loyalty and expand product offerings, competition is expected to increase, potentially driving innovation and better pricing for consumers.
- Medical market stability: Despite the recreational boom, medical cannabis remains a vital segment, especially in less urbanized areas like Chaparral, suggesting sustained demand for therapeutic cannabis products.
Conclusion
May’s sales figures reinforce the El Paso border region as a vibrant and growing cannabis market with unique dynamics driven by cross-state demand and evolving consumer preferences. Sunland Park’s leadership in sales volume, paired with steady medical sales in Chaparral and Santa Teresa, paints a picture of a diverse and expanding cannabis economy.
As New Mexico’s cannabis market continues to evolve, The Green Border will monitor these developments closely, providing in-depth coverage and analysis to keep the community informed.
For more detailed sales breakdowns and updates on the El Paso cannabis market, subscribe to The Green Border newsletter at thegreenborder.com.